For this project, we were tasked to create a branding and identity solution for a Hip Hop performance of Romeo & Juliet. The target audience is 16-25-year-olds. After long research and analysis about the Shakespearean drama Romeo and Juliet and the Hip Hop genre, I kept all findings in my sketchbook and that really helped to come up with some ideas.
![](https://cdn.myportfolio.com/93cc9010-3158-40b1-b28d-e325f79c2403/4974ecad-1450-4d7a-9ec5-ff348e00a9b2_rw_1200.jpg?h=ed94312d07ad44027277dacaa7987e2b)
![](https://cdn.myportfolio.com/93cc9010-3158-40b1-b28d-e325f79c2403/1f36fcce-53d4-477a-9280-8f2c7df115fd_rw_1200.jpg?h=b48c51d27cc727c7a2a3d268550fc341)
![](https://cdn.myportfolio.com/93cc9010-3158-40b1-b28d-e325f79c2403/e6656ba4-d5f1-4fa5-b175-441fa5b2d5fb_rw_1200.jpg?h=7db2d5ae555f56478a956a853d83c305)
![](https://cdn.myportfolio.com/93cc9010-3158-40b1-b28d-e325f79c2403/d55b8b3a-63e5-4912-9cc9-58cff4cae48c_rw_1200.gif?h=6be19de95f4fe514e1f647740b403264)
![](https://cdn.myportfolio.com/93cc9010-3158-40b1-b28d-e325f79c2403/5df57645-cd1e-4d04-93c8-fa13cb40154b_rw_1200.jpg?h=2a8a17d10f98e9e952c45b0441692398)
![](https://cdn.myportfolio.com/93cc9010-3158-40b1-b28d-e325f79c2403/f680b20f-f220-4ce1-933b-e8b7b1ddba56_rw_1200.jpg?h=f3f20c0b6d2d00b64d42ed99b1e19568)
![](https://cdn.myportfolio.com/93cc9010-3158-40b1-b28d-e325f79c2403/c9f28147-7851-4ed9-a029-af2052734ddb_rw_1200.jpg?h=11cce0916b56178858a25f210f5ec7c9)
![](https://cdn.myportfolio.com/93cc9010-3158-40b1-b28d-e325f79c2403/109d0e4a-e852-4c72-bf77-c333581cb19c_rw_1200.jpg?h=faef550e6555934655e27d5036cc7ca4)
![](https://cdn.myportfolio.com/93cc9010-3158-40b1-b28d-e325f79c2403/54eabf8c-eb34-493e-8622-278668c8e556_rw_1200.jpg?h=aeabc1edeb6ed2b5cdacf54e00b864c1)